A survey on the impact of AI-based recommenders on human behaviours: methodologies, outcomes and future directions

Recommendation systems and assistants (from now on, recommenders) - algorithms suggesting items or providing solutions based on users' preferences or requests [99, 105, 141, 166] - influence through online platforms most actions of our day to day life. For example, recommendations on social media suggest new social connections, those on online retail platforms guide users' product choices, navigation services offer routes to desired destinations, and generative AI platforms produce content based on users' requests. Unlike other AI tools, such as medical diagnostic support systems, robotic vision systems, or autonomous driving, which assist in specific tasks or functions, recommenders are ubiquitous in online platforms, shaping our decisions and interactions instantly and profoundly. The influence recommenders exert on users' behaviour may generate long-lasting and often unintended effects on human-AI ecosystems [131], such as amplifying political radicalisation processes [82], increasing CO2 emissions in the environment [36] and amplifying inequality, biases and discriminations [120]. The interaction between humans and recommenders has been examined in various fields using different nomenclatures, research methods and datasets, often producing incongruent findings.