More holidaymakers using AI to plan trips

More holidaymakers are turning to AI when planning or booking their trips, according to travel association ABTA. The body found that 8% of travellers were using AI - up from 4% last year - with younger holidaymakers more likely to use the technology when planning their trips. However, AI still lagged a long way behind more established methods - such as general internet searches and asking family and friends. Overall, the number of people taking a holiday continued a recent trend of climbing back towards pre-pandemic levels, ABTA said. The travel body described the increase in customers using AI as both a challenge and an opportunity.