Apple CEO Tim Cook finally lifts lid on self-driving car project

After years toiling away in secret on a car project, Apple chief executive Tim Cook has for the first time elaborated on the company's plans in the automotive market. "We're focusing on autonomous systems," Mr Cook said in a 5 June interview on Bloomberg Television that amounted to his most detailed comments yet on Apple's automotive plans. "It's a core technology that we view as very important." He likened the effort to "the mother of all AI projects," saying it's "probably one of the most difficult AI projects to work on". The prospect of self-driving cars has seen a slew of technology companies push into the auto industry, according to McKinsey & Co. Alphabet's Waymo unit has signed partnerships with Fiat Chrysler and Lyft to develop the technology.