Creativity and Artificial Intelligence: A Digital Art Perspective

Industrial Revolution (4IR) (Xing and Marwala, 2017), many countries (Shah et al., 2015; Ding and Li, 2015) are setting out an overarching goal of building/securing an "innovation-driven" economy. As innovation emphasizes the implementation of ideas, creativity is typically regarded as the first stage of innovation in which generating ideas becomes the dominant focus (Tang and Werner, 2017; Amabile, 1996; Mumford and Gustafson, 1988; Rank et al., 2004; West, 2002). In other words, if creativity is absent, innovation could be just luck. Though creativity can be generally understood as the capability of producing original and novel work or knowledge, the universal definition of creativity remains rather controversial, mainly due to its complex nature (Tang and Werner, 2017; Hernández-Romero, 2017). But putting it informally, by famous innovator Steve Jobs in 1995, we can think creativity like this way (Sanchez-Burks et al., 2015): "Creative people [are] able to connect experiences they've had and synthesize new things."