creativity


Can AI create a new game? A challenge.

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Here's a challenge for researchers in artificial intelligence and machine learning: build an application that can invent a new game that's as interesting as Chess or Go. If nothing else, that gets you some serious Turing cred. There goes my assumption that this is completely new territory. It looks like a small research community is working on AI game development, though it's focused on video games.) What do I mean by "interesting"?


Introducing marketing science – a truly personalized marketing framework powered by AI

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Marketing automation and advertising technologies are often presented as the silver bullet to all your marketing needs. However, the reality is often disappointing, as messaging is targeted at predefined segments and sets of rules, falling short of actual individual user needs and wants. This isn't true personalization, as it doesn't scale to the individual, and it isn't capable of predicting the context, needs, behavior (or aberrations in behavior) of a single human being. Fortunately, with the rise of sophisticated artificial intelligence capabilities, particularly machine learning, this can all change. We're already seeing some of the more advanced players move away from formulaic segment-based messaging towards a more truly personalized way of marketing.


What Role is AI Set to Play in Creative? ExchangeWire.com

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Artificial Intelligence is one of the latest buzzwords to hit the creative sector. In the tradition of those gone before it, the likes of'big data' and'growth hacking', AI has been billed as having transformational capabilities, and able to revolutionise business and marketing, writes Robert Berkeley, president, Express KCS, exclusively for ExchangeWire. Accenture estimates that an AI revolution could work to double the annual economic growth rates of 12 of the largest developed countries by 2035. To the relatively uninitiated, AI is more commonly associated with areas like robotics and complex analytics. It wouldn't, therefore, be unreasonable to assume that a technology typically associated with complex and intelligent processes could not in itself be creative or automate creativity.



The AI mindset: designing the workforce of the future

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With AI today, we are on the precipice of something big. Salesforce announced its Einstein AI, IBM and Salesforce announced a landmark AI partnership for business and Forrester predicts that businesses using AI will steal $1.2 trillion per annum from their less informed peers by 2020. These are signals of what's to come in the near future. But the starting point of the AI journeys that we see with most customers, I'd characterize as a crash collision between data and end user experience. And this is where I think a lot of companies get stuck.


The Human Factor In An AI Future

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As artificial intelligence becomes more sophisticated and its ability to perform human tasks accelerates exponentially, we're finally seeing some attempts to wrestle with what that means, not just for business, but for humanity as a whole. From the first stone ax to the printing press to the latest ERP solution, technology that reduces or even eliminates physical and mental effort is as old as the human race itself. However, that doesn't make each step forward any less uncomfortable for the people whose work is directly affected – and the rise of AI is qualitatively different from past developments. Until now, we developed technology to handle specific routine tasks. A human needed to break down complex processes into their component tasks, determine how to automate each of those tasks, and finally create and refine the automation process.


Will the next Mozart be an artificial intelligence?

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Humankind has done a great deal in terms of making exquisite art, whether through its paintings, songs, or performance art. Museums are packed with such work, and ordinary people have libraries full of fantastic literary achievements--both physical and digital. For the longest time, creativity seemed like an exclusively human forte. However, now many budding artists are learning to express their creativity in the realm of artificial intelligence. Recently, AIs have been trying to outperform their human counterparts in a number of endeavors, particularly when it comes to playing games.


Effective Social Media Ads: How to Leverage AI-Assisted Creativity

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The power of social media continues to transform how brands engage their target audiences. It's also placed a burden on them to be "always on." And brands, for the most part, are responding to customer demand. Some 42% of customer service responses made through Facebook, for instance, are answered in the first 60 minutes. But that's just one element of customer engagement.


How will AI and deep learning technologies impact the audit?

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We are at an inflection point in the debate about what AI means for industries and professions. With the critical mass of data now enough to feed the AI engine, its early applications are yielding some very interesting results. Felice Persico and Jeanne Boillet investigate. There are many truths and half-truths out there concerning the impact that artificial intelligence (AI) will have across a range of industries and professions. Some industries have adopted elements of the technology faster than others, with varying degrees of success.


3 skillsets that are "safe" with AI

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AI and machine learning are rising forms of innovative technology that can be used to automate mundane tasks within an organization and keep businesses productive. But in the future, they ultimately won't replace many of the skills that humans have today. In a nutshell, organizations need to be able to anticipate change, readjust their strategies and come up with creative ideas to motivate staff and market products - just to name a few. This article will take a deep dive into the following three skills: communication, creativity and flexibility, that are "safe" with AI and can work in tandem with the technology to improve business productivity, keep customers happy, and brainstorm new ideas to problem solve with clients, better market products and work better as a team to reach common goals and impact business. Several companies around the globe are competitively putting enough creativity and effort to fabricate unique skillsets that are "safe" with AI.