Attitudes Towards and Knowledge of Non-Consensual Synthetic Intimate Imagery in 10 Countries

Deepfake technology tools have become ubiquitous, "democratizing" the ability to manipulate images and videos. One popular use of such technology is the creation of sexually explicit content, which can then be posted and shared widely on the internet. This article examines attitudes and behaviors related to non-consensual synthetic intimate imagery (NSII) across over 16,000 respondents in 10 countries. Despite nascent societal awareness of NSII, NSII behaviors were considered harmful. In regards to prevalence, 2.2% of all respondents indicated personal victimization, and 1.8% all of respondents indicated perpetration behaviors. Respondents from countries with relevant legislation also reported perpetration and victimization experiences, suggesting legislative action alone is not a sufficient solution to deter perpetration. Technical considerations to reduce harms may include suggestions for how individuals can better monitor their presence online, as well as enforced platform policies which ban, or allow for removal of, NSII content.