FaceApp: Selfie app accused of racism for whitening users' skin

The founder of FaceApp has apologised after complaints from users about the app's'Hot' filter lightening their skin. The free app uses artificial intelligence to dramatically alter selfies, in a similar manner to Prisma and Meitu. It's currently trending in the Google Play store and Apple App Store, having become a viral hit for the wrong reasons. Users this week pointed out that FaceApp's'Hot' filter was whitening their skin tone and making them look more "European". So I downloaded this app and decided to pick the "hot" filter not knowing that it would make me white.