Which new Samsung phone should you buy? Galaxy S10 vs Galaxy S10 vs Galaxy Fold compared

Samsung chose to unveil not just one but five new phones at its Unpacked event this week, complementing its range of Galaxy S10 devices with the innovative Galaxy Fold. The Galaxy S10, S10, S10e, S10 5G and Fold all offer something unique for users, be it size, specs, or the ability to unfold and transform into a tablet. Combined with the vast range of non-Samsung alternatives – the iPhone XS, the Google Pixel 3, the Huawei P30 Pro, to name just three – it may seem more difficult than ever to decide which device is the right one to buy. As American psychologist Barry Schwartz wrote in Paradox of Choices, having too many options "no longer liberates but debilitates" consumers. With prices ranging from around £700 to close to £2,000 for the new Samsung phones, making the wrong choice could be costly.