More Than 60% of Companies Are Only Experimenting with AI, Creating Significant Opportunities for Value on their Journey to AI Maturity, Accenture Research Finds

NEW YORK--(BUSINESS WIRE)--While the majority of organizations that use artificial intelligence (AI) are still experimenting with the technology, only 12% are using it at an AI maturity level that achieves a strong competitive advantage, according to new global research from Accenture (NYSE: ACN). "The Art of AI Maturity: Advancing from Practice to Performance" uncovers strategies for AI success through a holistic framework, which includes a new index to express company AI maturity on a 0-100 scale. According to the research, AI maturity is the degree to which organizations outperform their peers in a combination of AI-related foundational and differentiating capabilities. These capabilities include the technology -- data, AI, cloud -- as well as organizational strategy, Responsible AI, C-suite sponsorship, talent and culture. The research puts the median AI maturity of organizations at a moderate score of 36, revealing most companies have significant opportunities to generate greater value with AI.