Amazon Prime Day 2018: Deals for laptops, cameras and TVs may not offer best value as sales begin

Amazon Prime Day 2018 is here, with the 36 hour extravaganza of online deals expected to be the biggest shopping event in the retail giant's history. But consumer group Which? has warned that not all of the offers for TVs, laptops, cameras and other electronics represent the value they claim to. On Monday 16 July, discounts on a range of goods will appear on Amazon's website, however some of the items may actually be cheaper outside the promotion period. Last year, Amazon Prime Day became the retailers biggest ever event, with more purchases than Black Friday and Cyber Monday. At its peak, Amazon customers reportedly ordered 398 items per second.