Google is 'building its own Chrome ad blocker' to stop 'unacceptable' adverts

Google is set to build its own ad blocker and add it to the Chrome web browser, according to a new report. The technology giant is expected to switch it on by default on mobile and desktop. Since Google makes most of its revenue from advertising, this seems like a highly unusual move that could seriously impact its earnings. However, there's legitimate concern that that company will take great care to protect its own interests. According to the Wall Street Journal, Google's ad blocker will only target adverts that the Coalition for Better Ads considers to be "unacceptable".