Artificial Intelligence is completely reinventing media and marketing.

When artificial intelligence is fully operational, it will transform the media and marketing industries. In particular, I believe that synthetic personalities powered by AI will change the way we learn about new products and how to use them. In my previous article, I showed how the collapse of broadcast TV exposed a huge weakness in the advertising industry. And I pointed to the nascent field known as Influencer Media, and especially Virtual Influencers, as a harbinger of the future of engagement brand-building. What happens when artificial intelligence is available to any app, any advertising campaign, and any brand marketer? How will that change things? Here's my answer: the media landscape will be transformed so deeply that it will be completely unrecognizable. All the leftover junk from the 20th century will be kaputt, including one-size-fits-all video programs for mass audiences, appointment viewing of a TV schedule and the very concept of TV channels, and the outdated intrusion of interruption advertising. Personalized programming and fully-responsive adbots will be the new norm.