Analyzing Factors Influencing Driver Willingness to Accept Advanced Driver Assistance Systems

Analyzing Factors Influencing Driver Willingness to Accept Advanced Driver Assistance Systems Hannah Musau a,, Nana Kankam Gyimah a, Judith Mwakalonge a, Gurcan Comert b, Saidi Siuhi a a Department of Engineering, South Carolina State University, Orangeburg, South Carolina, USA, 29117 b Department of Computational Engineering and Data Science, North Carolina A&T State University, Greensboro, North Carolina, US, 27411Abstract Advanced Driver Assistance Systems (ADAS) enhance highway safety by improving environmental perception and reducing human errors. However, misconceptions, trust issues, and knowledge gaps hinder widespread adoption. This study examines driver perceptions, knowledge sources, and usage patterns of ADAS in passenger vehicles. A nationwide survey collected data from a diverse sample of U.S. drivers. Machine learning models predicted ADAS adoption, with SHAP (SHapley Additive Explanations) identifying key influencing factors. Findings indicate that higher trust levels correlate with increased ADAS usage, while concerns about reliability remain a barrier. Findings emphasize the influence of socioeconomic, demographic, and behavioral factors on ADAS adoption, offering guidance for automakers, policymakers, and safety advocates to improve awareness, trust, and usability. Introduction Human factors are the leading cause of road crashes, contributing to over 90% of incidents either alone or alongside failures in vehicles or infrastructure [1].