Sony removes 135,000 deepfakes of its artists' music

Sony removes 135,000 'deepfakes' of its artists' music Music giant Sony Music says it has requested the removal of more than 135,000 songs by fraudsters impersonating its artists on streaming services. The so-called deepfakes were created using generative AI, and targeted some of the company's biggest acts, who include Beyoncé, Queen and Harry Styles In the worst cases, [the deepfakes] potentially damage a release campaign or tarnish the reputation of an artist, said Dennis Kooker, president of Sony's global digital business. The company says the number of songs generated in this fashion is only increasing as artificial intelligence technology becomes cheaper and easier to access. It believes the 135,000 tracks it has discovered to date represents just a percentage of the total uploaded to streaming services. Since last March alone, it has identified some 60,000 songs falsely purporting to feature artists from their roster.