Twitter considering adding subscription charge because it doesn't make enough money from ads

Twitter is considering building a premium version of its app that people will have to pay for, the company has said. The company is looking to create a paid-for version of its popular app Tweetdeck, it said. That could raise the possibility that it will charge suscription fees to use – a major break from its own strategy as well as those used by every other major social media company. Like its rivals, Twitter has looked to make money through advertising. But unlike Facebook and the range of companies it owns like Instagram, that advertising revenue hasn't worked out to enough to allow it to turn a profit.