Top 10 Insurtech Trends for 2018 that set the Digital Insurance Agenda

December is the perfect month to predict the key insurtech trends for the year to come and to think of New Year's resolutions: what specific trends to tap into to enhance the digital strategies. We believe these trends should relate to what an insurance carrier would like to accomplish, to what a'winning insurance firm of the future' would look like. We believe that that such winning insurance firms will have four essential elements. Fast changing customer behaviour and new market dynamics make it essential for insurance carriers to increase the contact frequency and provide more added value in these contacts. Fortunately, connectivity, all sorts of connected devices offer an unprecedented entry in customers' daily life. Adding value is about solving the real problem. People don't want a mortgage; they want a nice house to live in. Insurance is usually just part of a solution, but rarely the entire solution to the real problem a customer is facing.