AI Ethics doesn't exist

Is Artificial intelligence (A.I) a revolution or a war? Do we really need more metaphors to describe it? Nowadays, A.I dictates what information is presented to us on social media, which ads we see, and what prices we're offered both on and offline. An algorithm can technically write and analyse books, beat humans at about every game conceivable, make movies, compose classical songs and help magicians perform better tricks. Beyond the arts, it also has the potential to encourage better decision-making, make medical diagnoses, and even solve some of humanity's most pressing challenges. It's intertwining with criminal justice, retail, education, recruiting, healthcare, banking, farming, transportation, warfare, insurance, media… the list goes on. Yet, we're so often busy discussing the ins and outs of whether A.I CAN do something, that we seldom ask if we SHOULD design it at all.