Augmented reality could be 'bigger than the web', says Adobe executive

Scott Belsky is Adobe's chief product officer and executive vice president for Creative Cloud, which means, among other things, that he's front and centre when it comes to Project Aero, the new tool that brings graphics into the world of augmented reality. Augmented reality (AR) is, of course, a technology that allows data from the web to be overlaid on a view of the physical world. Project Aero – first announced at Apple's World Wide Developers' Conference on June 4 – can help virtual butterflies appear, fluttering on a gleaming metal perch, all nestling in your living room. Or so it appears on your iPad screen. Developers can take graphics they've created in Photoshop, export them to Aero, and then from there embed them into apps.