Quibi: New billion-dollar streaming service launches with 175 shows featuring world's most famous celebrities – but leaves some early users confused

Quibi, a new streaming service featuring many of the world's biggest celebrities, has finally launched – and prompted confusion among those who are the first to use it. The company has launched in the hope of being a version of streaming services like Netflix but with a focus on mobile phones. The hype before it launched has included ads during the Super Bowl and shows starring celebrities from Reece Witherspoon to Liam Hemsworth. The launch came with 175 new shows, ranging from scripted drama to real-life celebrity stories, all of which are short and made to be watched with the phone pointed up vertically rather than the usual landscape view. It has raised $1.75 billion to fund the shows and the app itself on the strength of that idea.