Apple debuts new 'Apple Intelligence' AI features at WWDC 2024

Tim Cook, the Apple CEO, announced a series of generative artificial intelligence products and services on Monday during his keynote speech at the company's annual developer conference, WWDC, including a deal with ChatGPT-maker OpenAI. The new tools mark a major shift toward AI for Apple, which has seen slowing global sales over the past year and integrated fewer AI features into its consumer-facing products than competitors. "It has to understand you and be grounded in your personal context like your routine, your relationships, your communications and more. It's personal intelligence," said Cook. "Introducing Apple Intelligence." Apple's new artificial intelligence system involves a range of generative AI tools aimed at creating an automated, personalized experience on its devices.