Marketing


5 Digital Marketing Trends that You Need to Learn and Implement in 2019 - Citrus.ph

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With each new year, arrive the brand-new plans that are targeted to improve your business than it was compared to your previous business years. From achieving new heights to making new success records each are planned accordingly. You also try to keep an eye on the mistakes that you had faced unfortunately in the early years. But with the coming year, some activities that used to seem legit, turn into mistakes if performed in the new year. Yes, it works this way.



Making the leap from automatic….to intelligent marketing automation - Search Engine Land

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Marketing automation has become the lynchpin of successful marketing campaign management, yet many brands struggle to fully maximize their marketing automation ROI. We settle for automating manual tasks -- like lead management, email campaign development and landing page creation –because we're too busy to learn what marketing automation can really do for campaign effectiveness. The time has come to move from simply running campaigns automatically to running them intelligently. For more about marketing stacks, watch the on-demand webinar MarTech Madness: How to evaluate your marketing stack. Thanks to artificial intelligence (AI), a new breed of marketing automation solutions can "mimic" human intelligence and recommend marketing actions.


Why AI is better than A/B Testing

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A/B or split testing has been the standard way to optimize marketing campaigns for years. Google first ran an A/B test in 2000 to identify the optimum number of searches to display on its result pages. Today A/B testing is common practice in many different digital marketing channels including display ads, landing pages, email marketing, and pretty much anywhere that copy, images, or placement can be adjusted.


5 Myths About Online Marketing That Need To Be Busted

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I had this opportunity to meet with a new client, and their main goal was they wanted to increase their social media presence. I got to meet with them face-to-face, along with their social media team. I started talking about their website and their email marketing, and the look on their faces was puzzled; it just didn't make a lot of sense to them. What I want to talk today about is five myths about online marketing that need to be busted. During this conversation, we started talking about their website and the fact that social media and their email exists to drive traffic back to their website so they can measure it and do things.


5 Myths About Online Marketing That Need To Be Busted

#artificialintelligence

I had this opportunity to meet with a new client, and their main goal was they wanted to increase their social media presence. I got to meet with them face-to-face, along with their social media team. I started talking about their website and their email marketing, and the look on their faces was puzzled; it just didn't make a lot of sense to them. What I want to talk today about is five myths about online marketing that need to be busted. During this conversation, we started talking about their website and the fact that social media and their email exists to drive traffic back to their website so they can measure it and do things.


Take your marketing automation further with AI

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It's been said that artificial intelligence is the future, but I'd argue that AI is very much a thing of the here and now. It's playing an increasingly significant role in marketing efforts, and is taking marketing automation to the next level. And during an era when customers are demanding fast and hyper-personalized service, AI-based technologies couldn't be more critical. AI-based technologies bolster marketing automation efforts through personalized interactions. Your business can benefit on a multitude of fronts by embracing these game-changing advancements.


How will AI change the face of Digital Marketing in 2019?

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Artificial intelligence has already made a huge difference in how brands interact with consumers and how marketing strategies are managed. In such a rapidly changing environment, it's difficult to predict what the future holds, but there are certainly some clues to what we might expect in the coming year.


3 Examples of How AI Can Supercharge Your Digital Marketing Creative

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Yet, when it comes to developing digital marketing copy and ad design, teams are still relying on guesswork, group-think and perhaps a couple of statistically insignificant data points. But this is finally changing. In a new whitepaper, Persado looks at how CMOs can unlock the power of words and ensure mathematical certainty to the development of digital marketing creative to optimize brand engagement and revenue performance. It's based on thousands of campaigns we've run for the last three years across retail & eCommerce, technology and financial services. In total, we completed more than 8,149 language explorations, which included more than 300 million message permutations, reaching 2.4 billion impressions across six channels: web, email, social, SMS, direct mail and push.


More than half of companies across Asia Pacific adopted AI

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Please disable your ad blocker for POST to be able to enjoy our free content. The research, which has been published in two reports, "Asia's AI agenda: The ecosystem" and "Asia's AI agenda: AI for business," is based on a multi-industry survey of 871 senior executives drawn from 13 Asia-Pacific markets. From China to Japan, Singapore to India, policymakers across Asia are developing national-level plans for using AI to enhance domestic and regional competitiveness. Business leaders are positive about the region's AI resources, particularly data availability and the quality of external talent. More can be done to bolster the R&D environment, and governments can still provide greater support.