Ben & Jerry's brand could be destroyed, says co-founder

Ben & Jerry's brand could be destroyed, says co-founder Ben & Jerry's will be destroyed as a brand if it remains with parent company Magnum, the company's co-founder Ben Cohen has told the BBC. His remarks are the latest in a long-running spat between the ice cream brand and its parent company over its ability to express its social activism and the continued independence of its board. The comments came on the day that the Magnum Ice Cream Company (TMICC) started trading on the European stock market - spinning off from owner Unilever. A spokesperson for Magnum said the firm wanted to build and strengthen Ben & Jerry's powerful, non-partisan values-based position in the world. Ben & Jerry's was sold to Unilever in 2000 in a deal which allowed it to retain an independent board and the right to make decisions about its social mission.