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Ben & Jerry's row deepens as three board members removed

BBC News

Ben & Jerry's row deepens as three board members removed Three members of Ben & Jerry's independent board will no longer be eligible to serve in their roles, after the ice cream company introduced a new set of governance practices. These include a nine-year limit set on board members' terms. Chair Anuradha Mittal, who earlier said she had no plans to resign under pressure, is among those affected. The move was criticised by the company's co-founder Ben Cohen, who called it a blatant power grab designed to strip the board of legal authority and independence. His remarks are the latest in a long-running row between Ben and Jerry's and its owner over the Cherry Garcia maker's social activism and the continued independence of its board.


Ben & Jerry's brand could be destroyed, says co-founder

BBC News

Ben & Jerry's brand could be destroyed, says co-founder Ben & Jerry's will be destroyed as a brand if it remains with parent company Magnum, the company's co-founder Ben Cohen has told the BBC. His remarks are the latest in a long-running spat between the ice cream brand and its parent company over its ability to express its social activism and the continued independence of its board. The comments came on the day that the Magnum Ice Cream Company (TMICC) started trading on the European stock market - spinning off from owner Unilever. A spokesperson for Magnum said the firm wanted to build and strengthen Ben & Jerry's powerful, non-partisan values-based position in the world. Ben & Jerry's was sold to Unilever in 2000 in a deal which allowed it to retain an independent board and the right to make decisions about its social mission.


Think Tank: The Role of Machine Learning and User-Generated Content

#artificialintelligence

Modern consumers expect more from brands than ever. As a result of digital proliferation and advances in data science, consumers expect brands to deliver consistent, personalized, high-quality experiences across a growing set of relevant channels. Of course, this presents quite a challenge for brand marketers, who must develop enough on-brand content to address their various audiences -- doing so quickly and at scale, all while measuring the effectiveness of each channel, piece of content and customer interaction. This crunch is making it more difficult for brands to continuously create the content that consumers want to see to make their purchasing decisions. To beat that content crunch, many brands are producing a mix of user-, influencer- and brand-generated content. Of those three, user-generated content, or UGC, is the one that brands have the least control over -- both in terms of creation and curation, but delivers the highest impact.