Football coaches could soon be calling on AI to scout the next superstar

Football coaches desperate to boost their team's performance could soon find an answer in an artificial intelligence system aimed at conjuring the next superstar. A kind of sporting Aladdin's lamp is within reach, technologists claim, which could allow managers to simply wish for a new player with the aggression of Erling Haaland or the poise of Jude Bellingham and for an AI to suggest the perfect prospect. A system that uses video and automated tracking to monitor the performances of nearly 180,000 mostly teenage footballers around the world underpins the services of Eyeball, a digital scouting company that already has relationships with more than a dozen Premier League clubs and other elite teams in Europe and North America. Using what it claims is the largest video database of global youth football – with players logged from 28 countries – the company says it can now determine which young players most fit the description of current or recent top stars as defined by one of eight archetypes. The characteristics of the ideal midfielder are a blend of Steven Gerrard, Kevin De Bruyne, Dominik Szoboszlai, Federico Valverde, Dani Olmo and Bellingham – all top-ranked internationals.