Cheetah Mobile Challenged by Diverse Advertiser Needs ExchangeWire.com

Ranked the world's third-largest non-game app developer, Cheetah Mobile faces significant challenges in meeting the different needs of a diverse advertiser clientele. In Asia-Pacific, specifically, advertisers have yet to catch up – in terms of media investments – with consumers who are rapidly moving towards mobile devices, according to Josh Ong (pictured below), Cheetah Mobile's director of global marketing and communications. In this Q&A with ExchangeWire, Ong explains how the Chinese app developer is enhancing its programmatic and technology stack to better cater to advertisers' needs, as well as glean deeper insights on its monthly user base of more than 600 million. Khin Mu Yar Soe, PubMatic's customer success manager, also chimes in to discuss how the publisher ad platform works to support Cheetah Mobile, compared to publishers in other regions. If we get that right, then we have a solid base on which to build our business.