Human-Centered AI Product Prototyping with No-Code AutoML: Conceptual Framework, Potentials and Limitations

This paper evaluates No-Code AutoML as a solution for challenges in AI product prototyping, characterized by unpredictability and inaccessibility to non-experts, and proposes a conceptual framework. This complexity of AI products hinders seamless execution and interdisciplinary collaboration crucial for human-centered AI products. Relevant to industry and innovation, it affects strategic decision-making and investment risk mitigation. Current approaches provide limited insights into the potential and feasibility of AI product ideas. Employing Design Science Research, the study identifies challenges and integrates no-code AutoML as a solution by presenting a framework for AI product prototyping with No-code AutoML. A case study confirms its potential in supporting non-experts, offering a structured approach to AI product development. The framework facilitates accessible and interpretable prototyping, benefiting academia, managers, and decision-makers. Strategic integration of no-code AutoML enhances efficiency, empowers non-experts, and informs early-stage decisions, albeit with acknowledged limitations.