Enhancing Prediction and Analysis of UK Road Traffic Accident Severity Using AI: Integration of Machine Learning, Econometric Techniques, and Time Series Forecasting in Public Health Research

This research project delves into the intricacies of road traffic accidents severity in the UK, employing a potent combination of machine learning algorithms, econometric techniques, and traditional statistical methods to analyse longitudinal historical data. Our robust analysis framework includes descriptive, inferential, bivariate, and multivariate methodologies, correlation analysis: Pearson's and Spearman's Rank Correlation Coefficient, multiple and logistic regression models, Multicollinearity Assessment, and Model Validation. In addressing heteroscedasticity or autocorrelation in error terms, we've advanced the precision and reliability of our regression analyses using the Generalized Method of Moments (GMM). Additionally, our application of the Vector Autoregressive (VAR) model and the Autoregressive Integrated Moving Average (ARIMA) models have enabled accurate time-series forecasting. With this approach, we've achieved superior predictive accuracy, marked by a Mean Absolute Scaled Error (MASE) of 0.800 and a Mean Error (ME) of -73.80 compared to a naive forecast.