ROI: A method for identifying organizations receiving personal data

Rodriguez, David, Del Alamo, Jose M., Cozar, Miguel, Garcia, Boni

arXiv.org Artificial Intelligence 

The distributed nature of the Internet further facilitates sharing these data with organizations worldwide [1]. Identifying the organizations that receive these personal data is becoming increasingly crucial for different stakeholders. For example, supervisory authorities may leverage this information to conduct investigations on the relationship between the source and destination of some personal data flows to understand a system's compliance with, for instance, legal requirements for international transfers of personal data [2]. Also, privacy and legal researchers can use this information to discover what companies are collecting massive amounts of personal data [3]. Additionally, app and web developers may want to check what organizations they send their users' personal data to, sometimes even without their knowledge [4], to meet transparency requirements set, e.g., by privacy regulations. Even app marketplaces can take advantage of it in their app review processes (e.g.

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