Choose the right AI method for the job

It's hard to remember the days when artificial intelligence seemed like an intangible, futuristic concept. This has been decades in the making, however, and the past 90 years have seen both renaissances and winters for the field of study. At present, AI is launching a persistent infiltration into our personal lives with the rise of self-driving cars and intelligent personal assistants. In the enterprise, we likewise see AI rearing its head in adaptive marketing and cybersecurity. The rise of AI is exciting, but people often throw the term around in an attempt to win buzzword bingo, rather than to accurately reflect technological capabilities.