Managing Marketing: The Psychology Of Brand Language Using Artificial Intelligence

Managing Marketing is a weekly podcast hosted by TrinityP3. Each one is a conversation with a marketing thought-leader, professional, practitioner and experts on the issues and topics of interest to marketers and business leaders everywhere. In this special series, TrinityP3's Anton Buchner discusses the rise of Artificial Intelligence and the impact it is having on marketing. Alastair Herbert is the founder of the research consultancy Linguabrand. He shares his wisdom having developed a deep-listening robot (Bob), that analyses visual and verbal language. Alastair introduces you to how Bob listens and analyses the psychology of language that humans potentially miss in data analysis and research groups. Bob can uncover insights to help brands shift the conversation away from sounding generic, to position themselves more persuasively. Follow Managing Marketing on Soundcloud, TuneIn, Stitcher, Spotify and Apple Podcast. Welcome to Managing Marketing, a weekly podcast where we sit down and talk with thought leaders and experts on the issues and opportunities in the marketing and business world. And it's quite warm here, so windows are open, so if you hear barking dogs, police cars, or squawking birds, you all know the reason why. It's nothing to do with COVID, it's actually just to do with enjoying summer. Now I'm really excited to have a chat with you today. As in most communications, I think most people realise that the vast majority of it is actually subconscious. And hopefully, by the end of this session, your listeners will have a much better understanding of how communications work. I'm sure they'll be excited. Before we jump in, I met you relatively recently through a colleague, Jeremy Taylor-Riley. He's now a business colleague of yours, I believe. Well, we actually go back to school days together. And what was great is that we – I think this was back when dinosaurs ruled the earth.