If you are looking for an answer to the question What is Artificial Intelligence? and you only have a minute, then here's the definition the Association for the Advancement of Artificial Intelligence offers on its home page: "the scientific understanding of the mechanisms underlying thought and intelligent behavior and their embodiment in machines."
However, if you are fortunate enough to have more than a minute, then please get ready to embark upon an exciting journey exploring AI (but beware, it could last a lifetime) …
We may have never before been in an era of such rapid technological change. Of course, much more is coming. Last fall, Gartner research predicted some of the big tech trends of 2018 and beyond, and it was quite a bounty: The continued rise of artificial intelligence and cloud-based computing, new developments in the internet of things, conversational platforms and other areas made the list. All of that and more is underway, but I see a few advances coming in 2019 that can be truly transformative of the marketplace and consumer tech reality. With the growing prevalence of data breaches and the massively interconnected world we live in, new ways to verify identity and protect privacy will be game changers.
AUSTIN, TX--As indicators prove the economy is getting stronger and consumers place a greater emphasis on experiences rather than products, there's a demand for travel. "In addition to strong economic variables and confident consumers with additional disposable incomes, consumer expectations play a major role in this summer's record-breaking travel season," said Noreen Henry, CEO of WayBlazer, a B2B travel technology company. The hotel industry is adopting advancements in technology that offer travelers convenience, ease of travel and digital access to the experiences they crave. "As brands within the travel space begin to adopt new technology, consumers are becoming much more likely to book trips. Consumers want convenience and personalization, and brands are meeting these demands through innovation," said Henry.
Automation and the advancement of technology is reshaping the modern economy, how we consume and how we produce. Can the digitisation of daily interactions, whether transactional or relational, engender improved human relations? Digital technological development can be considered a liberating and connecting force in some contexts, while its threat to human livelihoods and liberties raises ethical issues as its integration with social and economic exchange grows. Developed societies are supported predominantly by a service economy, which is increasingly shaped by the nature and capabilities of the digital technologies that facilitate it. The nature and use of these technologies is disrupting traditional social behaviours and expectations.
Mist, the pioneer in self-learning networks powered by Artificial Intelligence (AI), announced that it has partnered with Shopper Media Group, Australia's fastest-growing retail out-of-home (OOH) media business. Using Mist, Shopper Media Group will offer superior Wi-Fi, analytics and location-based services across the company's portfolio of Australian shopping centers. Mist currently provides market-leading Wi-Fi and location services using virtual Bluetooth Low Energy (BLE) technology to businesses across all industries worldwide, including over 30 of the Fortune 500 enterprises and the biggest retail players. Shopper Media Group is one of the first companies in Australia to deploy Mist technology, delivering on its mission to provide the best-in-class Wi-Fi solution and AI powered infrastructure to its national network of shopping centers. CEO of Shopper Media Group, Ben Walker said that they are incredibly excited to be working with the leaders in Wi-Fi and location-aware analytics, Mist, as they share the same drive to create, innovate and provide service leadership using ground-breaking AI-driven technology.
Entertainment companies are entering the Age of Data, where they'll have access to more information than ever about their products, their audiences and how to create, market and distribute one to the other. Now, those companies and their leadership have to be ready to embrace the coming huge opportunities, especially as data-driven competitors such as Netflix, MoviePass and Amazon transform the industry. That was one message this morning from Stephen F. DeAngelis, CEO and founder of AI provider Enterra Solutions, speaking before a group of Hollywood technology executives in Beverly Hills. He noted wryly that Hollywood has portrayed AI technologies in dark or at least complicated ways over the years, from the murderous HAL 9000 in 2001: A Space Odyssey to the world-ending SkyNet in the Terminator films to the runaway AIs of Ex Machina and Her. We're quite a ways still from AI with that kind of power and autonomy, DeAngelis said, but he cautioned that people think of AI tools in overly limited ways.
Artificial intelligence has become a part of how people operate on a daily basis. More than two-thirds of consumers use AI today without even really noticing -- usually in the form of navigation, virtual assistants and that annoying yet entertaining feature on your smartphone that auto-fills your text messages. The benefits of AI from the business perspective are clear in the forms of increased efficiencies, robust data mining and analytics and improved customer relationship management. AI has reinvented what we do and how we get it done. Now, human resources leaders must reinvent HR functions to drive effective talent strategies and sustain results -- and they will need AI to do it.
Marketers are exploring AI to understand what motivates and activates audiences at scale. As the Cannes Lions International Festival of Creativity (now in its 65th year) kicks off today, bets are high that the realization that advertising is broken and humans alone can't fix it will be top of mind among the nearly 20,000 marketers, advertisers and tech companies set to descend on the high-profile event. Indeed, there is no overlooking the numbers that underline a dangerous disconnect in what brands want to say and what people want to hear. Millions of ads are ignored every hour by consumers, record numbers are using adblocking technology to cut out unwanted noise and evidence is mounting that people crave meaningful experiences, not marketing speak. However, the work required to deliver personalization at scale--sifting through billions of data points (trillions if you count the input from the sensor networks that make up the Internet of Things)--has moved beyond human capacity.
Fingerprint scanners, voice recognition, targeted ads, home voice assistants. These technologies are all part of everyday modern life and are revolutionising the way retailers sell their products to consumers across the world. But have we actually taken the time to stop and consider what customers think of our ever increasing arsenal of tech tricks to entice and persuade? Every year we survey consumers in the UK, France and Germany to gain an understanding into what technologies they think are'creepy' or'cool'. The results from this year's survey are just in – giving us a top 5 'creepy' and top 5 'cool' list of tech that shoppers love or loathe.