By 2020, Gartner estimates that "consumers will manage 85% of their relationships with enterprises without ever interacting with a human." So, the question becomes, who will they interact with? The answer is simple - some type of artificial intelligence (AI). While no one knows for sure how this will impact different businesses, industries, and the economy overall, that certainly hasn't stopped businesses from jumping on the train. According to Narrative Science, 62% of organizations will adopt AI by 2018.
"Today is the slowest rate of technological change you will ever experience in your lifetime," wrote Shelly Palmer in his e-book Data-Driven Thinking (Digital Living Press, 2016). As one of the world's premier voices on the accelerating pace of digital technology, he is increasingly preoccupied with helping companies and individuals prepare for the dramatic changes he sees coming, particularly in entertainment and media.
Digital technologies are at the center of everything. The ability to act smarter and move faster determines whether a business flourishes or flounders. Yet generating greater value for customers while producing new efficiencies for an organization requires more than sophisticated devices, systems, and data frameworks.
The phrase'hype cycle' could have been invented for the mobile marketing industry. Typically, a new tech's day in the sun lasts anything from six – 12 months, before the next big thing comes along. Think about Native, Wearables, Programmatic, Augmented Reality and Virtual Reality. All came, all are still very much around, but each has been superseded by the next. And if VR was last year's big thing, AI (Artificial Intelligence) is this year's, infiltrating an increasing number of aspects of our daily lives. In the home, there's Amazon Echo, the personal assistant which responds to your voice to tell you how your commute is looking, what the weather's doing, or what's happening in the news. Whether Echo qualifies as AI in its current guise, however, is a moot point. Ask it something it doesn't know the answer to and, in my experience to date, it will remain ignorant of the answer, no matter how many times you ask it.
As the science of artificial intelligence (AI) becomes more advanced and deeply ingrained in our daily lives, society gets closer to some of the iconic examples of AI from science fiction. Star Trek fans will remember the captain using a voice command to engage the ship's mainframe on the Starship Enterprise simply by saying "Computer."