consumer


The impact of self-learning software now and in the foreseeable future

#artificialintelligence

We've spent so long wringing our hands and worrying about artificial and virtual intelligence that we forgot to roll out the welcome mat when they finally arrived. Now, when major tech companies give their annual keynotes, they can't help but pepper the narrative with phrases like "machine learning." What does it all mean, though? Should we crank up the worry now that it looks like every tent-pole feature of self-learning software could also be a critical flaw? The future is here -- and it's equal parts exciting and terrifying.


Beyond chatbots, banks are now investing in 'brains' behind them

#artificialintelligence

The customer experience in banking is about to get a lot more personal, as shown by an investment announced Wednesday in technology that will act as the "brain" behind AI financial services applications. Kasisto – a company that's behind a conversational AI platform about around a dozen financial institutions globally use – just completed a $17 million Series B funding round. It's yet another sign that customers' future interactions with their banks are more likely to be with non-humans. "It not only helps the bank become more informed of their end consumer, it serves the individual better, and in so doing reduces their cost structure and potentially generates additional revenue," said Patricia Kemp, co-founder and general partner of Oak HC/FT, the venture capital firm that led the funding round. "It's strategically important for banks to improve their mobile experiences and improve their online experiences."


The Future May Be AI Powered – But We're Not There Yet - Mobile Marketing Watch

#artificialintelligence

The following is a guest contributed post by Blis President Harry Dewhirst. Current AI systems use training algorithms and brute-force computational strength, as opposed to real intelligence. If an alteration is made to a situation involving AI, it will currently not adapt as it has no'understanding' and therefore cannot recognize new strategic patterns. There's no doubt that future technologies such as AI and the Internet of Things (IoT) will be put to work properly by marketers, but the questions remain as to when and what it will take. Algorithms are limited in their learning to a set of defined tasks, so if a self-driving car approaches a zebra crossing with some pedestrians standing nearby, it will stop and wait for them to cross, even if they have no intention of crossing, and won't respond to their uniquely human gestures.


Five Visionary CEOs Share How AI And Digital Will Shape Our Future

#artificialintelligence

Reid Hoffman, the founding CEO of LinkedIn, once told me, "Your ideal timing for innovation is two years because you want to get the runway going." As digital and artificial intelligence transform most industries, I thought it would be interesting to explore how some of today's transformative CEOs envision the future. Below are insights from five CEOs – who are transforming healthcare, smart phones, entertainment, corporate culture and the internet – about their technology breakthrough, and how they see technology changing the world over the next five years. Lixin Cheng: The foldable ZTE Axon M is the first real innovation to hit the smartphone market in the last 10 years. Its two identical 5.2-inch screens enable consumers to take advantage of true multitasking capabilities and much more through four different modes.


Is machine learning the future of marketing?

#artificialintelligence

Will it be entirely automated by smart AIs that fully understand human nuance? Will it be entirely manual and managed only by individual people without the aid of technology? As we'll discuss shortly, the top influencers in marketing put their heads together on this very topic, and the results may surprise you. In any case, it's safe to say that marketing probably isn't going back to the old days of billboards, newspapers, and radio spots. The numbers don't lie: the future of marketing is definitely digital.


Infographic: How Much Consumers Will Use Voice Technology in the Near Future - Media Marketing

#artificialintelligence

Over the next few years, shopping in augmented reality, browsing the web without a screen and interacting with computer-based applications instead of humans will become increasingly commonplace, as voice technology becomes more pervasive in our lives. And that's just fine with the majority of consumers, who clearly see the benefits of AI-based apps, even as they see room for improvement, according to research from Accenture Interactive on the use of voice-enabled digital assistants and consumer attitudes toward the technology. Mark Kiernan, managing director, marketing, Accenture Digital, noted that as consumers become more comfortable with digital assistants, brands face a new set of challenges. "As this new channel rapidly expands, brands have to adapt to an environment where they have even less control," Kiernan said. "The interruptive model of paid advertising won't work.


How AI Will Make Marketing More Personalized in 2018 Marketing Insider Group

#artificialintelligence

AI is making the customer experience more personalized than what most marketers would have ever thought to be possible. Companies are already using artificial intelligence to make their websites, emails, social media posts, video and other content better tailored to what customers want right now. This is going to re-energize the push towards higher customer expectations even more, leading to not just steps forward in the way brands interact with their customers, but leaps ahead. How can you keep pace with this exponential change? Start adopting the AI methods that are relevant to your industry, and to your business, today.


What is a Chatbot? An Introduction to the Latest Trend

#artificialintelligence

Introducing the chatbot trend turned out to require quite a hefty piece of content. Ready to start from the beginning? Get the Guide: The Marketer's Quick Introduction to Chatbots. A chatbot is a program that communicates with you. It is a layer on top of, or a gateway to, a service.


7 Content Marketing Trends for 2018

#artificialintelligence

Content marketing has been around since 1895, when the John Deere company started a magazine for farmers. Fast forward to today, when brands have infinite media options for engaging customers--web sites, blogs, videos, social media, podcasts, and webinars among them. Each medium offers a different way to tell a story, educate prospects, and turn customers into advocates. And as 2018 approaches, newer forms of content marketing are gaining traction, including virtual reality (VR), augmented reality (AR), and virtual assistants like Amazon's Alexa. Here are 7 trends content marketers are predicting for 2018.


The growing role of artificial intelligence in business

#artificialintelligence

To meet growing consumer expectations in a digitally-driven world, companies have to deal with huge amounts of real-time data and create personalized consumer experiences to stay relevant. As such, they are increasingly employing newer technologies such as artificial intelligence (AI), cognitive computing and robotics, among others. From Apple's assistant Siri to self-driving cars, evolution of AI has been transformational, to the extent that it seems to replicate human characteristics, intellect and behaviour. While scientists and experts including Stephen Hawking and Elon Musk have warned against the risks and hazards associated with fully developed and self-aware AI machines, the market is expected to grow rapidly. According to a recent International Data Corp. (IDC) report, AI is expected to drive worldwide revenues from nearly $8 billion in 2016 to more than $47 billion in 2020, across a broad range of industries.