Strava 'Local Legends' update changes how segments work

Strava has made a major change to how its famous "segments" work, seeking to reward effort. Traditional segments – which give achievements for quickly completing certain stretches of road – will still exist in the app, and are unchanged. But they will appear alongside the new feature, which aims to reward people for how often they do a certain segment, not how fast. Runners and cyclists will no longer have to be the fastest person to be at the top of the leaderboard, but to do the most efforts on that particular segment. The changes come as Strava makes major alterations to its platform in an attempt to encourage users to join its paid tier, as part of a plan to make more money from subscriptions.