UK to investigate Elon Musk's Grok over 'deeply concerning' deepfakes

United Kingdom media regulator Ofcom has launched a formal investigation into Elon Musk's X over the use of AI chatbot Grok to generate deepfake sexualised images. Ofcom labelled the reports as "deeply concerning", warning in a statement issued on Monday that the chatbot's creation of nude deepfakes could amount to "intimate image abuse or pornography", and that "sexualised images of children" could be considered "child sexual abuse material". Ofcom said its investigation will determine whether X "failed to comply with its legal obligations", and was launched after the company complied with an earlier request from the regulator to explain the steps it had taken to protect UK users. Asked for a comment, X referred the AFP news agency to a previous statement, which said it took action against illegal content on X "by removing it, permanently suspending accounts, and working with local governments and law enforcement as necessary". Technology Secretary Liz Kendall said it was vital that Ofcom complete its investigation swiftly, as the public, and most importantly the victims, would not accept any delay.