How Japan's forgotten past can stop IoT's dystopian future - Disrupting Japan

Technology is global, but ideas are local. The same IoT technology is being deployed all over the world, but a small Japanese startup might be who helps us make sense of it all. There is amazing work being done in user experience design, but most designers are operating with the contract of keeping users engaged. This is a fundamental shift from the traditional user-centered and functional design approaches. Today we sit down with Kaz Oki, founder of Mui Lab, and we talk about user design can actually improve our lives and help us disengage. We also talk about the challenges of getting VCs to invest in hardware startups, why Kyoto might be Japan's next innovation hub, and what it takes for a startup to successfully spin out of a Japanese company It's a great discussion, and I think you will really enjoy it. Welcome to Disrupting Japan, straight talk from Japan's most successful entrepreneurs. If you're a fan of Disrupting Japan, you know that I have a strong dislike for attempts to make Japan sound too exotic and this goes in both directions. On one side, we have consultants who claim that Japanese business practices are so unique, arcane, and confusing that the only way westerners can possibly understand them is by paying large sums of money to consultants such as themselves. And on the other side, of course, we have people insisting that foreigners can't really understand Japanese anime without a thorough and nuanced knowledge of Japanese language and history. I mean, there are differences, of course, and those differences should be acknowledged and respected, but whether an idea is coming from Japan or America, or Germany, one true measure of the value of that idea is its universality. The most important achievements might emerge out of cultural biases or sensitivities but they address something universally true, something deeply human. Today, we sit down with Kaz Oki of Mui Lab and we're going to talk about Mui's radical rethinking of how we should interact with computers and the different contexts for that interaction. The Mui itself is a tactile and visual user interface that literally fades into the furniture when you're not using it.