Artificial intelligence enabled advertising

Artificial Intelligence (AI) is changing the nature of advertising. AI is transforming the advertising industry from ad creation and testing to audience targeting to ad buying. The context of advertising is affected intensively and the AI driven advertising has become promising in leading industries such as retail, automotive, entertainment, healthcare and pharmaceutical, telecommunications, and financial services. The concept of AI driven advertising is gaining popularity. Advertising research develops the understanding of the efficiency, effectiveness, and safety of how and why AI operates in advertising.