Google CEO calls for regulation of AI to protect against deepfakes and facial recognition

The chief executive of Google has called for international cooperation on regulating artificial intelligence technology to ensure it is'harnessed for good'. Sundar Pichai said that while regulation by individual governments and existing rules such as GDPR can provide a'strong foundation' for the regulation of AI, a more coordinated international effort is'critical' to making global standards work. The CEO said that history is full of examples of how'technology's virtues aren't guaranteed' and that with technological innovations come side effects. These range from internal combustion engines, which allowed people to travel beyond their own areas but also caused more accidents, to the internet, which helped people connect but also made it easier for misinformation to spread. These lessons teach us'we need to be clear-eyed about what could go wrong' in the development of AI-based technologies, he said.