How AI Is Altering Your Travel Experience

Artificial intelligence--the technology that powers Siri and Alexa, guides self-driving cars, and helps Netflix and Amazon tailor your search results--is already embedded in our lives. Here's how it will help you maximize your travels in the coming years. The next stage of AI online is hyperpersonalization: Websites and search engines will use data about you--or a group of people similar to you--to make recommendations for how and where to travel. "Nuance is going to refine the experience," says Gilad Berenstein, CEO of UTrip, a company that builds AI recommendation engines for the travel industry. Say you want to go to New York City.