Assessing Google CEO Sundar Pichai's call for fair AI regulations

Google CEO Sundar Pichai and other executives working on artificial intelligence are now calling for limited government regulation as the European Union mulls potential five-year bans of facial recognition software. Pichai called for governments to take a bigger role in regulating the use of artificial intelligence (AI), and he published his beliefs in a Financial Times editorial while speaking out on the topic in speeches around the world. This is in stark opposition to comments he made in an interview with the Financial Times in September that called for caution with any potential government intrusion of how tech companies deploy AI. "There are real concerns about the potential negative consequences of AI, from deepfakes to nefarious uses of facial recognition. While there is already some work being done to address these concerns, there will inevitably be more challenges ahead that no one company or industry can solve alone," Pichai wrote in The Financial Times. "The EU and the US are already starting to develop regulatory proposals. International alignment will be critical to making global standards work. To get there, we need agreement on core values. Companies such as ours cannot just build promising new technology and let market forces decide how it will be used. It is equally incumbent on us to make sure that technology is harnessed for good and available to everyone," he said in the editorial.