Demand Forecasting Methods: Using Machine Learning and Predictive Analytics to See the Future of…

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What is the top pain point for business executives? Gartner, the world's largest IT research firm, gives a clear answer: demand volatility. Too many factors from weather fluctuations to posts by social media influencers -- impact buyers, causing them to frequently change their minds. Worse still, things reshaping customer intentions happen quite unexpectedly. Think, for instance, of the teenage climate activist Greta Thunberg.

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