What is the top pain point for business executives? Gartner, the world's largest IT research firm, gives a clear answer: demand volatility. Too many factors from weather fluctuations to posts by social media influencers -- impact buyers, causing them to frequently change their minds. Worse still, things reshaping customer intentions happen quite unexpectedly. Think, for instance, of the teenage climate activist Greta Thunberg.
Feb-6-2020, 12:47:50 GMT