Demand Forecasting Methods: Using Machine Learning and Predictive Analytics to See the Future of…

What is the top pain point for business executives? Gartner, the world's largest IT research firm, gives a clear answer: demand volatility. Too many factors from weather fluctuations to posts by social media influencers -- impact buyers, causing them to frequently change their minds. Worse still, things reshaping customer intentions happen quite unexpectedly. Think, for instance, of the teenage climate activist Greta Thunberg. Her refusal to fly for environmental reasons kick-started the "flight shame" movement, that caused a five-percent decrease in air passenger numbers in Sweden.