McDonald's pulls AI Christmas ad after backlash

McDonald's pulls AI Christmas ad after backlash McDonald's has taken down a Christmas advert made with Artificial Intelligence (AI) following online backlash. The 45-second advert was produced with generative AI clips and released publicly on McDonald's Netherlands YouTube channel on 6 December. Viewers on social media denounced the use of AI in the film, with one commenter calling it the most god-awful ad I've seen this year . On 9 December McDonald's Netherlands removed the video, adding in a statement to BBC News that the moment served as an important learning as the company explored the effective use of AI. The advert was created for McDonald's by Dutch company TBWA\Neboko and US production company The Sweetshop.