LoopMe's Artificial Intelligence gets $10m funding boost Netimperative - latest digital marketing news

Artificial intelligence advertising firm LoopMe has won an additional $10m funding, a total of $17 million to date, as machine learning becomes a vital part of digital marketing. The new funding was received from Impulse VC and Harbert European Growth Capital to support global growth and continued investment in artificial intelligence technology. Existing investors Holzbrinck Ventures and Open Ocean Capital also participated in the round. LoopMe now counts investment from UK, Germany, Finland, North America, China and Russia, signaling global support for its AI technology. LoopMe's AI technology learns how people feel about and react to advertising, and changes their advertising experience based on their individual feedback loop. Since receiving its previous round of funding in 2015, LoopMe reached profitability for the full year 2016, more than doubled its sales revenue and team size, opened offices in LA, Bangalore, Johannesburg and Moscow, and invested heavily in its technology.