A full-time Machine Learning Engineer / Data Scientist position for an exceptional candidate who has a keen interest in applying AI systems at scale. You will be designing and building machine learning systems that will operate on real-world data. You will be working in the highly exciting area of real-time ad targeting. The work involves handling billions of ad-serving requests. LoopMe has a significant investment in AI. We are interested in pushing the boundaries and staying ahead of the competition rather than reapplying tired old systems.

LoopMe, an outcomes-based platform, has launched a measurement solution, PurchaseLoop Measurement, which provides real-time consumer brand lift measurement and analytics for OOH advertising, according to a company press release. Designed for agencies, brands and publishers to measure media effectiveness throughout their campaigns, PurchaseLoop Measurement also provides analytics across media channels, including digital, CTV, digital audio. "Consumer behavior has changed rapidly over the past 18 months, creating new challenges as brands try to measure whether their advertising is moving the needle," Chris Swarbrick, managing partner - ad technology strategy and coordination at OMG UK, said in the release. "LoopMe provides a unique offering that leverages real-time machine learning and artificial intelligence to find consumers where they spend the most time -- on their mobile devices -- and measures advertising effectiveness across brand metrics in a quick and scalable way, even as the market becomes more fragmented. LoopMe is paving the way for the next wave of brand measurement solutions that secure a true 1-1 connection between brands and consumers."

Although established companies are investing heavily into AI, many fairly new organisations are securing funding and focusing on products that could be truly revolutionary. Here are some companies to keep an eye on. Although SenseTime Group isn't a household name, it may soon be, as the Chinese company is now the world's largest AI startup, having raised more than 1.2 billion dollars in months. SenseTime's AI technology focuses on facial recognition, and the company's software is already on more than 100 million Chinese-made smartphones. SenseTime Group is also helping to bolster China's homegrown talent.

Marketers are exploring AI to understand what motivates and activates audiences at scale. As the Cannes Lions International Festival of Creativity (now in its 65th year) kicks off today, bets are high that the realization that advertising is broken and humans alone can't fix it will be top of mind among the nearly 20,000 marketers, advertisers and tech companies set to descend on the high-profile event. Indeed, there is no overlooking the numbers that underline a dangerous disconnect in what brands want to say and what people want to hear. Millions of ads are ignored every hour by consumers, record numbers are using adblocking technology to cut out unwanted noise and evidence is mounting that people crave meaningful experiences, not marketing speak. However, the work required to deliver personalization at scale--sifting through billions of data points (trillions if you count the input from the sensor networks that make up the Internet of Things)--has moved beyond human capacity. This hard truth is driving interest and investment in AI into the stratosphere.

Marketers are exploring AI to understand what motivates and activates audiences at scale. As the Cannes Lions International Festival of Creativity (now in its 65th year) kicks off today, bets are high that the realization that advertising is broken and humans alone can't fix it will be top of mind among the nearly 20,000 marketers, advertisers and tech companies set to descend on the high-profile event. Indeed, there is no overlooking the numbers that underline a dangerous disconnect in what brands want to say and what people want to hear. Millions of ads are ignored every hour by consumers, record numbers are using adblocking technology to cut out unwanted noise and evidence is mounting that people crave meaningful experiences, not marketing speak. However, the work required to deliver personalization at scale--sifting through billions of data points (trillions if you count the input from the sensor networks that make up the Internet of Things)--has moved beyond human capacity.

Firstly, I'd like to thank Lina and Stephen from LoopMe, the world's largest mobile video advertising platform, for inviting me to be this year's keynote to present the "Future of Artificial Intelligence" at the British Museum in London the other week. All in all it was an eclectic day, after an interview which you can see below, I discussed, and showed, just how far Artificial Intelligence (AI) has come in just the past four years, lifting the kimono as they say on the latest generation of Generative Adversarial Networks (GAN's) and so called "Creative Machines" that are being used to innovate new products, including aircraft, clothes, other AI's, robots, software and shoes, as well as compose and compile best selling pop songs, and create scarily realistic high definition fake news clips, after which I moved onto the impact that the forthcoming so called "Quantum AI" revolution, and self-learning brain inspired Neuromorphic computers, that will pack the power of today's biggest supercomputers into a fingernail, will have on the future pace and direction of AI development. As for the remainder of the day, and the line up, it was as interesting as it was diverse. There were luminaries such as Saqib Shaikh from Microsoft who despite being legally blind has risen to fame for using his immense drive and determination to develop AI powered solutions that help disabled people everywhere better understand and navigate the world around them, as well as Alan Kelly, Ireland's "most awarded creative," and the Creative Director of Rothco, whose recent work with the Times newspaper saw him and his team use AI and speech synthesis to help them "unsilence" JFK, and allow him to finally speak the state of the union address he was going to deliver on the day of his fatal shooting in his own voice. There were also speakers and panellists like Roger Highfield, the director of the UK Science Museum who was discussing some of the latest breakthroughs he's seen in robotics and AI, such as Nvidia's recent "fake" celebrity stunt, and Chris Russell from the Alan Turning Institute who discussed his work in using AI to create better "healthcare outcomes," as well as other executives from a range of organisations, from eConsultancy to News UK, who regailed the audience with insightful facts about the state of AI in the global advertising industry.

Artificial intelligence advertising firm LoopMe has won an additional $10m funding, a total of $17 million to date, as machine learning becomes a vital part of digital marketing. The new funding was received from Impulse VC and Harbert European Growth Capital to support global growth and continued investment in artificial intelligence technology. Existing investors Holzbrinck Ventures and Open Ocean Capital also participated in the round. LoopMe now counts investment from UK, Germany, Finland, North America, China and Russia, signaling global support for its AI technology. LoopMe's AI technology learns how people feel about and react to advertising, and changes their advertising experience based on their individual feedback loop. Since receiving its previous round of funding in 2015, LoopMe reached profitability for the full year 2016, more than doubled its sales revenue and team size, opened offices in LA, Bangalore, Johannesburg and Moscow, and invested heavily in its technology.

Artificial intelligence is already an effective marketing tool in large-scale marketing channels, but recently it has made headway in mobile video advertising. A recent survey of 1,000 mobile users asked if after watching a mobile video ad whether viewers were inclined to buy a product. Nearly half of those surveyed said they never bought a product after watching a commercial video. Additionally, when asked why this was the case, 51 per cent stated they were not in the market for the product at that time of viewing and 29 per cent said the adverts were not relevant. These statistics for mobile video viewers indicated that advertising is not being delivered at the correct point in the purchase funnel or to users who were likely to change their minds, ultimately wasting marketer's budgets. "The challenge many brands face is getting ROI from their digital campaigns and achieving the marketing goals" comments Stephen Upstone, CEO LoopMe.

Artificial intelligence is proving itself to be more than just a buzzword recently, especially when it comes to marketing. From IBM Watson to the rise and rise of chatbots, AI's not only becoming prominent in largescale marketing channels everywhere, but it's making headway in video advertising too, it would seem. That's at least according to video platform LoopMe, which has announced new optimisation and reporting technology, PurchaseLoop. The new product combines LoopMe's AI with third party brand research from Nielsen and On Device, to target users and moments which have shown the greatest likelihood of moving along the purchase funnel. Throughout each campaign, a sample of exposed users will be surveyed and benchmarked against a control to determine the campaign's ongoing performance against brand metrics like brand awareness, favourability or purchase intent.