Stressed firms look for better ways to source products

Maxime Firth's business is complicated to manage, even in good times. His company, Onduline, turns recycled fibres into roofing material, after dousing them with bitumen to make them waterproof, and sells products in 100 countries. Its eight production plants span from Nizhny Novgorod in Russia and Penang in Malaysia, to Juiz de Fora in Brazil. Further complicating his supply chain, Mr Firth's business is strongly seasonal. People install roofs in the summer, so products are made from January to March, to sell from April to September.