The NFL Goes MrBeast Mode

WIRED went to Brazil for YouTube's first live NFL broadcast. It was helmed by the platform's biggest influencers as the league expands its quest for global domination. Kay Adams, Deestroying, haleyybaylee, and Cam Newton at YouTube's first live NFL broadcast. The first international game of the National Football League season, a Friday-night tilt between the Kansas City Chiefs and Los Angeles Chargers in São Paulo, is celebrated on the ground by the usual pomp and circumstance. There are photo booths and merch tents catering to local fans, samba dancers in feathered head-pieces entertaining American die-hards traveling across the equator, and a press conference where Chiefs quarterback Patrick Mahomes has to backtrack after calling association football (that is, the kind that is still most popular in Brazil, and the rest of the word) "soccer."