Media's Data-Driven Future

#artificialintelligence 

"Today is the slowest rate of technological change you will ever experience in your lifetime," wrote Shelly Palmer in his e-book Data-Driven Thinking (Digital Living Press, 2016). As one of the world's premier voices on the accelerating pace of digital technology, he is increasingly preoccupied with helping companies and individuals prepare for the dramatic changes he sees coming, particularly in entertainment and media. Palmer started his career at age 12 as a musician, playing the clarinet, saxophone, and flute in the 1970s in venues around New York. He was also an early experimenter with analog and digital synthesizers. He holds patents for two major interactive television technologies, one of which -- a method for syncing broadcast TV with server-based text, known as enhanced television -- was adopted by Monday Night Football and Who Wants to Be a Millionaire? His background also includes writing the theme music for Spin City and Live with Regis and Kathie Lee, and conducting the London Symphony Orchestra. Currently, he is Fox 5 New York's on-air tech and digital media expert and the proprietor of a popular and prescient email newsletter that covers the impact of technology on media and daily life, with a special focus on smart cars and smart homes. For the past decade, as a venture capitalist and CEO of his own consulting firm and marketing agency, the Palmer Group, Palmer has focused his attention on the evolution of advertising, marketing, and related businesses, along with leading-edge technologies such as smart home systems and data analytics. We recently talked with Palmer in New York. Conscious of the intertwined trajectories of trends in technology and media, we sought to explore how artificial intelligence (AI) and the churn in business models could affect advertising, media, and related fields over the next few years.