Prada-Backed AI Startup To Create First Live Streamed 3D Virtual Fashion Show

This Friday, Artificial Intelligence fashion startup Bigthinx, in partnership with Fashinnovation, will live stream the first fully digital 3D Virtual Fashion Show (including digitised human models) since the coronavirus pandemic forced the fashion industry online. The'virtual' aspect is that the models and clothes are being created using 3D digital design, rendering, and animation, based on technical data (including garment measurements) and photographs of the models and clothes. This will be the first time many fashion professionals have seen virtual fashion since the industry-wide discussions about implementing it ramped up, following the coronavirus-induced lockdown. The realization that digital fashion will be a critical long-term solution rather than a temporary measure is evident in industry announcements from Helsinki Fashion Week, the first to declare they will show 3D virtual fashion shows for the upcoming season and beyond, before Covid-19 forced Milan, New York and others to follow suit. In creating this 3D virtual show, with opportunity comes numerous challenges, especially for a technology company known for its'body scan' avatar solution based on just two photos and a selfie from a smartphone.