'Slack Meets Tinder' Matchpool Launching Crowdfund For Dating Scene Disruption

Matchpool, the incentive-based community platform that is touted as allowing anyone to open their own "matchmaking pool", is to launch a crowdfund campaign later this month in a move described by the blockchain start-up's CEO and co-founder Yonatan Ben Shimon, a former hedge fund manager, to disrupt the dating scene on a "global scale." In the run up to the start of the crowdfund, which is scheduled to commence on March 25, the company has also announced that Hermione Way, Tinder's former head of European communications, brand consultant and digital marketeer, has joined the Matchpool advisory board. As an advisor, Way who has appeared on has appeared on media channels including BBC World News, NYTimes, Wall Street Journal, and TechCrunch, will provide guidance on global communications strategies while the company works to modernize the centuries-old matchmaking profession. Dating services as a market, which comprises segments spanning online dating websites, dating apps and matchmaking and dating coaches, has been estimated recently to be a $2.5 billion business in the U.S. alone according to a report by Marketdata Enterprises Inc. Online services are cited to account these days for around 70% of the market's value. Whilst at Tinder, which is part of Nasdaq-quoted Match Group Inc. that also owns dating platforms like OKCupid and Match, she helped grow the brand across the United Kingdom, France, Germany, Russia, Spain and Italy.