The failure of Amazon's Alexa shows Microsoft was right to kill Cortana
Microsoft Cortana, we barely knew ye. A combination of inflationary effects of money printing through the pandemic, Russia's war of aggression in Ukraine, and even China's COVID-Zero lockdown policies -- are all contributing to a perfect economic storm hitting practically everyone. From gas prices to food costs, we're all tightening our belts, and for the world's biggest companies, that means accepting some harsh realities about some of their more experimental departments. Some of the biggest tech stories of this year revolved around Facebook's staggering fall from grace, with billions upon billions wiped off its market value owing to a smorgasbord of strategic and macroeconomic headwinds. The focus on its experimental metaverse saw the company rebrand to Meta and imagine a future where users sought to wear bulky VR computers on their faces to do basic tasks rather than the palm-sized pocket computers they already owned. Amazon, quite similarly, has come to terms with its own human-computer interfacing failure this year, although you probably wouldn't have realized it from how popular they are.
Dec-2-2022, 18:41:03 GMT