AI in HCI Design and User Experience

The use of AI/ML capabilities for improving HCI/UX work and delivering better UX in solutions is becoming a trend (Abbas et al., 2022; Wu et al., 2019; Nikiforova et al., 2021) and creates many new opportunities for HCI/UX professionals (Holmquist, 2017; Yang et al., 2020). Some even speculate "AI/ML is the new UX" (Yang et al., 2018). Researchers proposed that AI can perform as an assistant, collaborator, researcher, or facilitator (Bertão & Joo, 2021; Main & Grierson, 2020). AI technology will change the role of designers in the design process and generate an opportunity for creative collaboration between AI and designers (McCormack et al., 2020). Also, companies are moving fast to adopt AI for improving customer experience (CX).