How TikTok Is Combatting Misleading Content Ahead of the European Elections

TikTok is launching an in-app Election Center to mitigate the spread of online misinformation during the 2024 European Parliament elections. In a blog post published on Wednesday, Kevin Morgan, Head of Safety and Integrity for Europe, the Middle East, and Africa, said the ByteDance-owned social media platform will host local language centers for each of the 27 E.U. countries to help viewers "separate fact from fiction." The tool is set to be available for TikTok's 134 million monthly European users to access in March, ahead of the bloc taking to the polls in early June. The centers will aim to inform European voters about the elections, and videos linked to the electoral process will be clearly signposted and guide users to the relevant center. TikTok also noted that it has a team of 6,000 people working to moderate E.U. languages content.